Built For
Grow
SOCIAL MEDIA / INTERNSHIP
2022
For my summer graphic design internship at AprilAire Co., I designed the social media graphics for their sister company, Anden, a leading presence in professional environmental control.
ILLUSTRATOR | PHOTOSHOP
DELIVERABLES:
• Weekly social media posts
• Communicating across departments
• Designing presentations
• Collaborating on a website redesign
FEEL:
Clean, friendly, informative, confident, energetic
My creative spirit would tempt me to over-design certain posts. Quickly, I learned that I needed to prioritize communicating our message with the appropriate supporting imagery and graphics and fell into a rhythm of combining high color contrast with interesting image crops to create engaging visual dynamics, increasing my turn-around time in the process.
PROBLEM:
I would have daily 8AM meetings with the senior designer and social media manager where we would discuss the week's priorities and social media schedule, meeting again in the afternoon to review and finalize my designs and discuss the progress of ongoing projects. Anden was a unique challenge for me, as my personal preference for content creation leans toward the artistic, unfiltered side of social media. Despite that, I fully embraced the challenge in front of me and learned the importance of reaching your audience through understanding their needs while maintaining brand values.
CONCLUSION:
By summer's end, the pressures of production had molded me into a far more competent designer and provided a deeper understanding of corporate design strategy and workflow.
APPROACH:
